The computer science department at Washington State University has encouraged the Linux Users Group there to increase its female membership in hopes of recruiting more female CS majors. At the same time, the group also wants to improve its image and visibility, so its members are planning a “nerd auction.” Willing user group members will be given a makeover by some obliging (but as yet unrecruited) sorority girls and then will make themselves available to “fix your computer, help you with stats homework, or if you’re really adventurous, take you to dinner!”
The makeover/auction proposal was posted on the user’s group page and wasn’t intended for the primetime news and Internet attention it’s received. In defense of the user group, it sounds like these guys are looking for some ways to reach a very mixed bag of goals – and maybe bust some of their own self-stereotyping in the process. The geeks want to team with the Greeks and then appeal to a wider audience for the actual auction (I didn’t think this was as clear in some of the articles as it was on the user group site itself).
Will it raise awareness of the user group? Obviously it already has – way more than they ever dreamed. Will it attract more women to the user group and thus a CS major? THAT sounds like way more of a stretch. I find myself wondering if any of these guys – or perhaps more importantly, their professors – have read She’s Such a Geek. I find myself hoping that this is one of many more serious initiatives that the professors and the WSU-area community are taking to understand their demographics and how to attract more female CS majors. To the users group, I say: know your audience. The women you want to recruit to the users group might like to talk computers or stats homework with you, they might like to collaborate on a project with you, and they even might like to go to dinner with you, but they probably won’t be interested in being the high bidder for your help.